Addressing the stigma of manufactured housing

Author: Emily Stewart

Recently, a national publication published an article titled “What happens when investment firms acquire trailer parks?” While the article does a good job outlining the increasing interest by investment firms in buying manufactured home communities, it was amazing to me that still, in 2021, a national publication is using terms like ‘trailer parks’ and ‘mobile-homes.’ As Marjory Gilsrud, President of Madelia Mobile Village in Madelia, MN, stated in our interview last week - “They don’t hook up behind a truck. They are not trailers. They are our homes, manufactured homes.”

So how are communities addressing the misconceptions of manufactured housing? And perhaps more importantly, what are home owners saying about their experience living in manufactured homes? This article will attempt to answer both questions – using the words of three community members across Minnesota and Wisconsin.

by La Citta Vita is licensed under CC BY-SA 2.0, creativecommons.org

by La Citta Vita is licensed under CC BY-SA 2.0, creativecommons.org

Peggy Claflin, onsite manager at Pammel Creek Estates in La Crosse, WI, first started living in manufactured homes back in Texas. Living on a ranch in a double unit home, she said she fell in love with the experience and didn’t see anything negative about it. It wasn’t until she moved back to Wisconsin to take care of her aging parents that she began to see a shift in people’s attitude. “You see it in the way that people react to you. When you tell people that you live in a manufactured home community, they take a step back and sometimes abruptly end conversations,” Claflin says, disheartened by those interactions. 

Gilsrud’s experience in manufactured housing was a little different. She moved into her first manufactured home thirteen years ago. But Gilsrud was not unfamiliar with manufactured housing – as her step dad had owned a manufactured home community in Eagle Lake when she was younger. Her and her husband’s first home was actually in the very same community her step dad had once owned but had long sold and now was in the hands of an out of state investor. Upon arrival, she was surprised because there was no sense of community, the lot rent had more than tripled, and residents themselves were disparaging of their homes and referred to them as trailers. That prompted her to find Madelia Mobile Village which, at that point, had converted to being a resident owned community. Her experience changed dramatically. She had found what she was looking for –rent was stable, homes were affordable, and there was a distinct sense of community. 

From Five Lakes Cooperative in Fairmont, MN, Janelle Schomberg grew up from the age of 13 in manufactured homes. She has fond memories of her experience; saying it was “a smaller community, where people didn’t judge you and everyone was on equal ground.” It wasn’t until she got a bit older when she experienced her peers say things like “trailer trash,” and such. While it bothered her when she was younger, Schomberg states “I’m older now, and I don’t let that stuff bug me.” Now living at Five Lakes, she loves that it’s a quieter community and that she has a beautiful view at the end of long road. “I see deer, wild turkey. It’s almost country where I’m at. It’s beautiful.”

It’s clear from Claflin, Gilsrud and Schomberg’s accounts that there is a vast amount of people -both within and outside of manufactured home communities- that don’t appreciate all the benefits of living in manufactured home communities. Schomberg believes that it’s a great opportunity for seniors to live independently at an affordable rate. In Claflin’s experience, it provides a lot of versatility in making a home your own. She says she gets frustrated by people who judge houses by their age because so many residents continually update their homes and they can be just as good as newer homes on the market. Gilsrud says the best part of living in manufactured homes is “that it is mine and that its paid for. And because it is in a resident owned community, the fear factor is gone.”  

When it comes to addressing the misconceptions of manufactured housing, there is a still a long way to go. It takes a village to ensure that the tide continues to turn. In Madelia, Gilsrud says she tries to address things one person at a time, encouraging people to take pride in their home because if you are ashamed of where you live, “are you not ultimately judging yourself?”